Starter Mantra: Jeevtronics Product Is An Intensive Care Intervention For The Masses
PUNE This is a “crank and battery” start-up that builds on a desperate need in rural India to provide solutions that will “light up” the country with “life”. The macro view has a social tinge that colors the company with a deep sense of service to those who are not yet in the power zone of technological innovation.
Denmark midfielder Christian Eriksen collapses in the stadium during a Euro 2020 game with Finland. He suffered cardiac arrest when he received urgent medical attention, including CPR, and woke up within 20 minutes as he left the stadium on a stretcher.
Eriksen was indeed fortunate to have his teammates and medical team “fully informed and equipped” with the medical treatment needed in such conditions.
If Eriksen were to kick in rural India, it is likely that he would not have survived; unless of course the ‘SanMitra 1000 HCT’ from Jeevtronics is handy.
Jeevtronics, a company based on cardiac innovation from Pune, has designed a new hand-cranked defibrillator that will deliver a biphasic shock to the heart in less than 15 seconds of starting. It is the flagship of an innovative assembly line that has also started, what the founder claims to be the “only solar light company whose product has been running for four years without a battery change – the most solar-powered house. sustainable in the world of lamps. “
This is Ashish Gawade, who, along with Aniruddha Atre, are the entrepreneurs of Pune with “exposure to the United States” (see graphic), who are behind Jeevtronics.
The two defining phrases that the duo like to drop when talking about themselves are: “technological innovation” and “bottom of the pyramid”.
Getting one to reach the other is the goal of the Jeevtronics journey.
In the beginning…
Inspired by Swami Vijnananand of the Manashakti Center, Gawade decided to do something for the underprivileged population in India. He returned from the United States to India in 2006 and started working for Cummins India. During his work, he discovered major problems in rural areas of the country, including areas adjacent to large cities like Pune and Mumbai. In 2008, Gawade and Atre decided to get into entrepreneurship. Atre remained in the United States and provided technical support for the products to be launched. He returned to India in 2010.
Said Gawade, “Our social enterprise is called“ Bottom of Pyramid Energy and Environmental Innovations. ”We planned to work in rural electrification areas in an environmentally friendly manner and our first initiative was to provide a source. low-cost green energy for “unelectrified” or “under-electrified” homes. We had developed a human-powered foot-operated generator named “Chakra.” When solar lights were introduced, demand for our product grew. ‘is contracted. We then decided to launch our own “Prakhar” lamps and other devices that could be powered by both solar and human energy. Cue the longest and most durable quote from household lamps to solar energy.
Enter the defibrillator
While working on the solar powered lamps, Gawade and Atre realized that there were other problems that the rural population faced due to a lack of electricity or an irregular power supply. Enter the Rescue Defibrillator.
According to early research from Jeevtronics, a defibrillator is an essential instrument in intensive care units and ambulances.
A patient can be saved if the shock is delivered within 10 minutes of the heart attack.
Considering the short duration of this vital window, defibrillators should ideally be available in ambulances, primary health care centers and other small hospitals in rural and urban areas of our country.
Atre said, “In India, these devices are mainly imported and many small nursing homes use refurbished devices to meet regulatory requirements. Due to the lack of defibrillators, the death rate in India is three to four times higher than in developed countries. Global standards require one defibrillator for three intensive care beds, however in India we have such a device for 50 or 100 intensive care beds. Therefore, we decided to make inexpensive and robust defibrillators to meet the needs of the rural population. “
In August 2013, Jeevtronics – Jeev meaning life, associated with electronics and engineering-based innovation – came into being.
“We have developed the world’s first dual-powered (grid + crank) defibrillator, which is reliable and works even in areas without electricity,” adds Atre.
Called “SanMitra 1000 HCT”, the USPs claim that it does not require a battery change, ever. “This makes it the world’s total cost of ownership defibrillator,” Atre points out.
Additionally, Jeevtronics has developed an ambulance grade defibrillator made in India. “We named it Jeevtronics ‘SanMitra 1000 HCT EMS’, which has been tested at ARAI and will be priced lower than MNC brands,” added Atre.
The duo said: “Devices like defibrillators are mainly used by nurses or other medical personnel in very critical condition and less by specialists and highly trained doctors. Therefore, when designing the device, we had to keep this factor in mind and came up with a very simple and easy to use interface.
The total capital raised in the form of loans and grants was ₹6 crore, including a Biotech Ignition (BIG) grant from ₹50 lakh by DBT-BIRAC, Indian government. Current income according to Gawade is ₹1.1 crore.
“We generated positive sales and recorded a modest profit this year. We look forward to raising funds to continue the expansion and sales of our products in India and abroad, ”said Gawade.
“The Jeevtronics SanMitra defibrillator was donated by Jeevtronics to AIIMS Nagpur for use in Covid patients on December 19, 2020. It was received and installed in the Covid department of AIIMS Nagpur in January 2021. Since January, it has been used in several Covid patients and has been found to be extremely useful during the time of this pandemic in resuscitating multiple patients, ”said Dr Amrusha Raipure, Associate Professor, Department of Anesthesiology, All India Institute of Medical Sciences, Nagpur .
The many medical accreditations and certifications featured on Jeevtronics’ curriculum vitae include the Slovak National Accreditation Service (SNAS) Europe; the National Accreditation Board for Certification Bodies (NABCB) India ‘and the International Accreditation Service (USA). ISO13485 certification is important for the implementation and maintenance of quality standards for medical devices.
The total production capacity of the Jeevtronics manufacturing unit in Karvenagar is eight units per day. Jeevtronics also has four patents for its technology. The unit currently employs 14 people.