Social science research firm, formerly known as Riedel Strategy, to be relaunched as RDCL
LOS ANGELES, July 21, 2021 / PRNewswire / – Riedel Strategy, a social science research firm dedicated exclusively to the financial sector, has been relaunched as RDCL (pronounced “radical”). Founded by Barnabé and Alyssa Riedel, RDCL has established itself as an invaluable (often secretive) strategic partner to some of the most forward-thinking financial firms, including Vanguard, United Capital, Hightower, Thrivent, Advisor Group and more. The new brand identity expresses RDCL’s commitment to change the game and serves as a beacon for the recruitment of its next cohort of daring industrial partners.
“We believe the future of finance is radical and that a deeper understanding of human behavior and decision-making will be at the center of industry transformation. Insight is changing everything, “ said co-founder Alyssa Riedel, MY
RDCL’s research approach was incubated at University of Chicago (the birthplace of behavioral finance) and borrows heavily from psychology, anthropology and sociology. This foundation in university-level research has enabled RDCL to repeatedly provide information that challenges conventional thinking and identify brand strategies with great market potential. Over the years, their research has taught us that the financial life is not about the money, that the issues of work and spending are more important to consumers than to saving and investing, and than corporations. financial organizations across all industries need to position their brands as answers to life’s biggest questions, such as what it means to live well and thrive. As one client recently shared, “Our relationship with RDCL has been nothing short of transformative.
“At RDCL, we take a different approach – an approach that we believe gives our clients a leg up on the rest of the industry,” said the co-founder. Barnabé Riedel, Ph.D. “Our research identifies the sources of meaning that motivate human actions, giving financial companies a deeper insight into how their clients make decisions and think about financial products and services.”
RDCL started 8 years ago with a mission to use social science research to revolutionize the way the financial sector brand and market itself. “Dove. Nike. Harley-Davidson. They’re not talking about soap, shoes or motorcycles,” Barnaby explained. “They are about empowerment, fearlessness and rebellion. It’s time to overcome the pitfalls of product, price and performance and speak deeply about the stories people want to live the most. That is, for us. , the future of finance. “
Branding, Customer Experience (CX), Advertising & Recruitment, Thought Leadership, and Competitive Benchmarking are some of RDCL’s premium research offerings.
For more information on RDCL, visit their website at rdcl.financial.
RDCL is a social science research firm dedicated exclusively to the most avant-garde financial companies. Incubated at University of Chicago, RDCL is committed to discovering revolutionary strategic ideas in partnership with companies daring enough to define the future of finance.
View original content to download multimedia: https://www.prnewswire.com/news-releases/social-science-based-research-firm-ancalement-known-as-riedel-strategy-to-relaunch-as-rdcl -301338547 .html