Beko’s new innovative products use recycled materials, bio-composites and detergent-saving technologies
Arçelik and Beko have constantly raised awareness about eco-living and developed products that make sustainable living possible, affordable and convenient. To look at the feelings of consumers, Beko, the number one in Europe. 1 brand of household appliances, recently conducted a survey in six European countries on people’s attitudes and concerns regarding sustainable development. The survey was conducted among 1,800 people in the UK, France, Germany, Italy, Poland and Spain. A large majority (UK 88%, IT 88%, ES 87%, DE 84%, FR 78%, PL 74%) of respondents in the six countries said it was their personal responsibility to make a difference in minimizing waste, water and energy consumption in their daily life. The number of people who thought it was due to others, such as government or businesses, or who think they can’t tell the difference, was negligible. The results of the study were announced during Beko’s online showcase of seven eco-friendly home appliances. The study showed that respondents rated human environmental damage as the most critical threat to a sustainable planet by all respondents, followed by the plastic issue, and then infectious diseases. Other areas of concern were extreme weather conditions, followed by natural disasters, natural resource crises, loss of biodiversity, food waste and finally water stress. Most of those surveyed said they practice sustainability at home by recycling. The study also showed that price was the most important factor when buying a household appliance, followed by longevity and environmental friendliness. The majority of respondents (IT 88%, ES 86%, FR 85%, PL 84%, UK 77%, DE 75%) agree on the importance of buying sustainable household appliances that have a significant positive impact on the planet. “Our research has shown us that we are absolutely aligned with our customers on our sustainability goals. It is encouraging that people want to do the right thing for the environment and believe their actions can have an impact. The price itself has a significant impact on buying behavior. At Beko, we are passionate about democratizing technology, making it affordable and ensuring that as many people as possible have access to it. By making sustainability a business model and integrating it into everything we do, we strive to reduce human environmental damage by developing high performance, durable, affordable and environmentally friendly home appliances. The goal of the Beko brand is to enable future generations to live healthier lives, which is only possible by living more sustainably and working for a healthier planet. Everything we do and every product we use has an impact on nature. So, beyond this portfolio of seven products, we are eager to adapt our existing technologies to make all our devices also more environmentally friendly. For Beko, this is just the beginning, ”said Gürhan Günal, Country Manager of Beko Pilipinas Corporation. “Our sustainability goals and our leading innovation efforts are two big parts of the same thing. Their development depends on each other. It’s up to us to find better ways to lead our lives that are more respectful of the environment. With a series of environmentally friendly Beko devices, customers can now fully equip a sustainable home, ”said Hakan Bulgurlu, CEO of Arçelik. The special guest at the virtual launch was Brendan Edgerton, director of circular economy for the World Business Council on Sustainable Development. The seven sustainable products unveiled during the showcase are a washer / dryer, oven, tumble dryer, refrigerator, espresso maker, and dishwasher, all designed and created to help consumers cut back. their impact on the environment. The devices have parts made from recycled materials and bio-composites. One product, the dishwasher, reduces the use of chemicals. Products with recycled materials: Arçelik, parent company of the Beko household appliance brand, has always believed that a healthy life is only possible on a healthy planet. • Plastic waste turned into a valuable alternative raw material • Up to 60 recycled 0.5L PET bottles used in washing machine and washer-dryer tubs on some models • Recycled PET flakes used with other plastics and additives without effect on the tank efficient performance • First example in the world of this type of application in household appliances • This new environmentally friendly manufacturing method considerably reduces carbon dioxide emissions • Since the start of this project in 2017, 58 million plastic bottles were recycled, reducing CO2 emissions by nearly 2,200 tonnes.
• A sustainable material from recycled fishing net waste and industrial yarn waste • 5% recycled fishing net waste and 65% industrial yarn waste used in plastic parts such as decorative plastic from door and display cover • 50% of the BI oven interior display cover made of industrial waste wire
GreenDry tumble dryer
• Uses recycled plastic in 15% of its plastic parts on average, including the water tank housing and back cover. • In the past two years, 2,420 tonnes of plastic has been recycled for this cause. Products with bio-composites:
• Sustainable components made from bio-based plastics • Egg trays made from eggshell waste and bioplastics • The two egg trays *** in each refrigerator contain eggshell waste from 5 eggs. • The fan cover is made from 100% bio-based plastics (33gr) from sustainable resources such as corn starch or sugar cane. • The door seal is made of 25% biobased materials (soybean oil) (195 gr).
BioCoffee espresso machine
• Developed with bio-composite technology • Each espresso machine is made up of five cups of coffee residue, reducing the carbon footprint by 5% in bio-composite parts Product that reduces the use of detergents:
Automatic dose dishwasher
• AutoDose dispenses the right amount of detergent for sparkling clean dishes every time • With each wash, up to 28% less detergent used with Autodose for a healthy life on a healthy planet Product availability differs by the steps.
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